An app to prove one's identity
Digital processes are now widely used, further accelerated by the health crisis. In this context, the need for digital identification and authentication has become a daily necessity. This is why the French government launched the interministerial program 'France Digital Identity' in 2018, driven by the ministries of the Interior, Justice, and the Secretary of State for Digital Affairs, tasked with designing and implementing a digital identification solution for all citizens. The program is developing this solution in the form of a smartphone application, available starting March 2022 for all individuals with the new identity card.
Of sovereign digital identity
Following a large consultation, the communication agency Hula Hoop was selected to assist government services with the full implementation of the French digital identity. Indeed, the new French identity card now contains a chip that will grant access to numerous digital services or online identity verification. Ultimately, the 'product' will be an app allowing individuals to prove their identity online and manage the sharing of their identity data.
Although this app provides a genuinely useful service, it represents a sensitive transformation project. Not because of what it concretely offers, but because of the data it handles, which, despite all the precautions for confidentiality and respect for personal data, will inevitably spark debate.
We are supporting the Ministry of the Interior for several years on the entire communication process. Project communication, communication with local authorities, influence, product communication, communication plans, deployment, etc.
> Consulting and data analysis
> Positioning and segmented messaging
> Naming
> Brand design
> Branding
> Production of tools
> Media deployment
> Digital production
etc.
Although this app provides a genuinely useful service, it represents a sensitive transformation project. Not because of what it concretely offers, but because of the data it handles, which, despite all the precautions for confidentiality and respect for personal data, will inevitably spark debate.
We are supporting the Ministry of the Interior for several years on the entire communication process. Project communication, communication with local authorities, influence, product communication, communication plans, deployment, etc.
> Consulting and data analysis
> Positioning and segmented messaging
> Naming
> Brand design
> Branding
> Production of tools
> Media deployment
> Digital production
etc.
Drag
Project communication
As part of this ongoing approach, we have structured the communication for the France Digital Identity service and implemented the product communication elements. These elements are now accessible and available on a website designed and developed by the agency: www.france-identite.gouv.fr
To be continued in 2023...
MADE IN DESIGN -
Reveal your lifestyle!
BRICOMARCHÉ -
Social média & Influence
KÉRIA -
Branding + 360 Communication
TOURISM OF PARIS -
International tourism communication.
SIRHA FOOD -
Global Design + Advertising + Digital + Social + Scenography
ST REMY -
Brand platform + branding + international social media
WORLD SKILLS -
Brandcontent
OPCO 2i -
Bring together all stakeholders of the industry under one banner.
GOGUETTE -
Design + Advertising + Digital + Social
V33 _ LIBÉRON -
Branding + Advertising + Social Media
GRENOBLE ALPES -
Territorial Marketing
TOMMEE TIPPEE -
International Social Media and Influencer Strategy and Deployment.
ROUSSILHE -
Rebranding
BACARDI -
Press Relations + Influence + Social Media
VILLE DE MONTÉLIMAR -
Branding
BANDAI NAMCO -
Branding - Design System
FIGARO EMPLOI -
Brand Platform + Advertising + Media
MANICOUAGAN -
Territorial Marketing
LOXAM -
Social Media & Influence
FRENCH KIWIS -
Create and launch a new eyewear brand.
CENTAUR THEATRE -
Rebranding
SPCA MONTREAL -
Influence Campaign
TAMBOOR (Orchestra) -
Branding
KERIA – DIGITAL -
E-commerce Strategy and Production
TOQUES EN CHABLAIS -
Branding, Universe
ADHAP -
Big idea + global communication
PARIS JE T’AIME – DIGITAL -
Redesign of e-tourism website.
GOGUETTE – DIGITAL -
Website creation
ASSOCIATION OF COLLEGES OF QUEBEC -
Quebec Colleges Association
MADE IN DESIGN DIGITAL -
Redesign of e-commerce site
GRANDBAINS -
Naming - Branding - Concept - TV - Media - Web Marketing
ACADEMOS -
Social Media & Influence
BANDAI NAMCO – DIGITAL -
Digital and e-commerce strategy
DÉCOCÉRAM -
Advertising + Social + Influence + Media
MANIF D’ART -
Digital strategy and production
Animalis -
Employer branding
EMILE COHL -
Strategy and digital experience production.
CÔTÉ ANNEMASSE -
Bringing together merchants and local authorities under the same banner.
BIOFORCE -
Brand platform + branding + digital production
POMA -
Digital strategy
YELI -
Transformation + business model + naming + branding + TV + social media + web marketing
LES 3 VALLÉES -
Infinite mountains experiences
CCAQ -
Quebec is moving forward!
SANIJURA -
Strategy + Branding + Advertising + Prints
GROUPE ÉMINENCE -
Brand and product design for Eminence - Athena.
MATANIE XP -
Territorial Marketing
AUTOBERNARD.COM -
Trust Reigns!
MARCEL & FILS -
The best is yet to come!
SQUARE ENIX -
Rebranding and digital strategy
PONTHIER -
The fruit of excellence!
DESTOCK – St Gobain -
Less is more!
MORZINE AVORIAZ -
Branding - Digital
CORSICATOURS -
Corsica, the real one!
M MOBILITÉS -
Branding mobility Grenoble.
GROUPE BERNARD -
Employer branding strategy and deployment.
UCLY -
Multi-school digital strategy
REPAM -
Transformation strategy.
ECAM -
Branding
LIVRADOIS FOREZ -
Territorial Marketing
VALLEY OF GASTRONOMY -
Digitize a new tourist brand.
