Brief
Create and launch a new eyewear brand.
The uncompromising eyewear brand.
Here is a fresh new eyewear brand for reading glasses and sunglasses, which entrusted us with creating their brand identity from scratch. Hula Hoop developed a modern and refined identity that addresses the positioning challenges of a brand that is both design-driven and accessible.
Brand Strategy
Using the Hula Hoop XP methodology, we worked in collaboration with the French teams to define the positioning, strategy, values, brand platform, and messaging.
Design
In line with the brand's ambitions, messaging, and product range, we defined a design experience tailored to each customer touchpoint.
CONTENT FACTORY
Content Production: photoshoots, packshots, prints, content writing, films, motion graphics, and more.
INFLUENCE
Activation, media, acquisition & Social strategy: After defining the key communication moments, activation principles, social media editorial guidelines, and media channels, we manage the daily acquisition and performance levers for the brand.
KRYS -
Social media and influencer strategy
MADE IN DESIGN -
Reveal your lifestyle!
BRICOMARCHÉ -
Social média & Influence
KÉRIA -
Branding + 360 Communication
TOURISM OF PARIS -
International tourism communication.
SIRHA FOOD -
Global Design + Advertising + Digital + Social + Scenography
ST REMY -
Brand platform + branding + international social media
WORLD SKILLS -
Brandcontent
OPCO 2i -
Bring together all stakeholders of the industry under one banner.
GOGUETTE -
Design + Advertising + Digital + Social
V33 _ LIBÉRON -
Branding + Advertising + Social Media
GRENOBLE ALPES -
Territorial Marketing
TOMMEE TIPPEE -
International Social Media and Influencer Strategy and Deployment.
ROUSSILHE -
Rebranding
BACARDI -
Press Relations + Influence + Social Media
VILLE DE MONTÉLIMAR -
Branding
BANDAI NAMCO -
Branding - Design System
FIGARO EMPLOI -
Brand Platform + Advertising + Media
MANICOUAGAN -
Territorial Marketing
LOXAM -
Social Media & Influence
CENTAUR THEATRE -
Rebranding
SPCA MONTREAL -
Influence Campaign
TAMBOOR (Orchestra) -
Branding
TOQUES EN CHABLAIS -
Branding, Universe
ADHAP -
Big idea + global communication
ZITY -
Big Idea + Social + Influence + Media
ASSOCIATION OF COLLEGES OF QUEBEC -
Quebec Colleges Association
MADE IN DESIGN DIGITAL -
Redesign of e-commerce site
GRANDBAINS -
Naming - Branding - Concept - TV - Media - Web Marketing
CHAMPION PETFOODS -
TV, influence, and social.
ACADEMOS -
Social Media & Influence
MINISTRY OF THE INTERIOR -
Sovereign digital identity
DÉCOCÉRAM -
Advertising + Social + Influence + Media
ÉDUCÉPARGNE -
Branding + TV + Social + Influence
PALLADIUM -
Advertising + Asset Production
Animalis -
Employer branding
CÔTÉ ANNEMASSE -
Bringing together merchants and local authorities under the same banner.
BIOFORCE -
Brand platform + branding + digital production
YELI -
Transformation + business model + naming + branding + TV + social media + web marketing
LES 3 VALLÉES -
Infinite mountains experiences
CCAQ -
Quebec is moving forward!
SANIJURA -
Strategy + Branding + Advertising + Prints
GROUPE ÉMINENCE -
Brand and product design for Eminence - Athena.
MATANIE XP -
Territorial Marketing
AUTOBERNARD.COM -
Trust Reigns!
MARCEL & FILS -
The best is yet to come!
SQUARE ENIX -
Rebranding and digital strategy
PONTHIER -
The fruit of excellence!
DESTOCK – St Gobain -
Less is more!
MORZINE AVORIAZ -
Branding - Digital
CORSICATOURS -
Corsica, the real one!
M MOBILITÉS -
Branding mobility Grenoble.
GROUPE BERNARD -
Employer branding strategy and deployment.
REPAM -
Transformation strategy.
ECAM -
Branding
LIVRADOIS FOREZ -
Territorial Marketing
