Brief

How to globally rethink a digital car sales brand? Branding, offer marketing, customer journey, UX, acquisition strategy?

Year

2021

Expertises

AUTOBERNARD.COM

The Bernard Group, with 1.5 billion in revenue and 2,600 employees, asked us to strategically and creatively challenge their position in the new customer journeys for buying new and used vehicles. One year of in-depth work to overhaul marketing, offerings, approach strategies, and deliver a result of high-performing digital transformation.

BRANDING

Reinvent the customer experience, brand platform, offer organization, and visual identity.
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DIGITAL EXPERIENCE

A digital transformation experience for the group by completely rethinking the customer journey and relationship.

SOCIAL MEDIA STRATEGY

Support the Autobernard.com teams daily, both strategically and operationally, in implementing their editorial calendar.

MADE IN DESIGN -

Reveal your lifestyle!

BRICOMARCHÉ -

Social média & Influence

KÉRIA -

Branding + 360 Communication

TOURISM OF PARIS -

International tourism communication.

SIRHA FOOD -

Global Design + Advertising + Digital + Social + Scenography

ST REMY -

Brand platform + branding + international social media

WORLD SKILLS -

Brandcontent

OPCO 2i -

Bring together all stakeholders of the industry under one banner.

GOGUETTE -

Design + Advertising + Digital + Social

V33 _ LIBÉRON -

Branding + Advertising + Social Media

GRENOBLE ALPES -

Territorial Marketing

TOMMEE TIPPEE -

International Social Media and Influencer Strategy and Deployment.

ROUSSILHE -

Rebranding

BACARDI -

Press Relations + Influence + Social Media

VILLE DE MONTÉLIMAR -

Branding

BANDAI NAMCO -

Branding - Design System

FIGARO EMPLOI -

Brand Platform + Advertising + Media

MANICOUAGAN -

Territorial Marketing

LOXAM -

Social Media & Influence

FRENCH KIWIS -

Create and launch a new eyewear brand.

CENTAUR THEATRE -

Rebranding

SPCA MONTREAL -

Influence Campaign

TAMBOOR (Orchestra) -

Branding

KERIA – DIGITAL -

E-commerce Strategy and Production

TOQUES EN CHABLAIS -

Branding, Universe

ADHAP -

Big idea + global communication

PARIS JE T’AIME – DIGITAL -

Redesign of e-tourism website.

GOGUETTE – DIGITAL -

Website creation

ASSOCIATION OF COLLEGES OF QUEBEC -

Quebec Colleges Association

MADE IN DESIGN DIGITAL -

Redesign of e-commerce site

GRANDBAINS -

Naming - Branding - Concept - TV - Media - Web Marketing

ACADEMOS -

Social Media & Influence

MINISTRY OF THE INTERIOR -

Sovereign digital identity

BANDAI NAMCO – DIGITAL -

Digital and e-commerce strategy

DÉCOCÉRAM -

Advertising + Social + Influence + Media

MANIF D’ART -

Digital strategy and production

Animalis -

Employer branding

EMILE COHL -

Strategy and digital experience production.

CÔTÉ ANNEMASSE -

Bringing together merchants and local authorities under the same banner.

BIOFORCE -

Brand platform + branding + digital production

POMA -

Digital strategy

YELI -

Transformation + business model + naming + branding + TV + social media + web marketing

LES 3 VALLÉES -

Infinite mountains experiences

CCAQ -

Quebec is moving forward!

SANIJURA -

Strategy + Branding + Advertising + Prints

GROUPE ÉMINENCE -

Brand and product design for Eminence - Athena.

MATANIE XP -

Territorial Marketing

MARCEL & FILS -

The best is yet to come!

SQUARE ENIX -

Rebranding and digital strategy

PONTHIER -

The fruit of excellence!

DESTOCK – St Gobain -

Less is more!

MORZINE AVORIAZ -

Branding - Digital

CORSICATOURS -

Corsica, the real one!

M MOBILITÉS -

Branding mobility Grenoble.

GROUPE BERNARD -

Employer branding strategy and deployment.

UCLY -

Multi-school digital strategy

REPAM -

Transformation strategy.

ECAM -

Branding

LIVRADOIS FOREZ -

Territorial Marketing

VALLEY OF GASTRONOMY -

Digitize a new tourist brand.