Hula Hoop, the agency of New Cultures based in Lyon, Paris, Montreal, Geneva, and Brussels, has acquired Entrecom Social, the Social Media subsidiary of the Entrecom Group, which is now Hula Hoop Nantes.
An international brand strategy agency, Hula Hoop continues its growth in France by significantly strengthening its expertise and teams dedicated to Social Media, with notable clients such as the three Home Equipment brands from the Les Mousquetaires Group, the LOXAM Group, the promotion of automobile service professions with ANFA, and more. Claire Goyat and Laëtitia Verdier, directors of Entrecom Social, will continue their roles in managing, developing, and strategically guiding the agency’s clients.
The agency now represents over 70 people, with 8 million in revenue and 25 dedicated talents focusing on social media strategy deployment.
Cédric Morel: « This move is first and foremost a story of meeting the current two leaders of the agency, with whom we immediately developed a constructive dialogue around our business challenges. It is also about Hula Hoop entering a new territory with an extremely mature creative ecosystem. In short, it’s a true alignment of dynamics that allows us to complement our offerings to major retail players and become a true market challenger. »
Claire Goyat: « With this new team, we’re clearly strengthening our digital creative capabilities and increasingly blending community-driven digital activations with brand culture and experiences. We’re also happy to once again have an international playing field. »
Laëtitia Verdier: « Joining Hula Hoop represents a fantastic opportunity to integrate our expertise into a global offering serving strategies within retail and for institutional players. Above all, we’re joining a team composed of expert and creative talents. »
About:
Agency of the Year 2021 and with a presence in France, Canada, Switzerland, and Belgium, Hula Hoop is an international brand strategy agency where consulting, design, advertising, digital, social, influence, and media converge. With 70+ talents organized to respond to the transformation challenges of the era, Hula Hoop is open to all companies and public institutions looking for ideas, innovation, and performance: www.hula-hoop.fr
Contacts
Cédric Morel / CEO Group
cmorel@hula-hoop.fr Tel: +33 (0)7 61 64 69 10
Claire Goyat / Co-director Hula Hoop Nantes
cgoyat@hula-hoop.fr Tel: +33 (0)6 03 10 56 69
Laëtitia Verdier / Co-director Hula Hoop Nantes
lverdier@hula-hoop.fr Tel: +33 (0)6 26 24 09 77
